ITT: Bizarre examples of "cross-platform marketing"

Hang on, wtf is BMX doing at the Olympics?

Also lol capitalism

you're talking about the Olympics/Mummy trailer? if so, they showed it like crazy during the US Olympic team trials on NBC a few weeks ago. Each time it came on I was totally confused, and since I don't really give a shit about the Olympics (the Mrs does) I was only half paying attention and blamed my confusion on that. But now I watch the damn thing and it's seriously fucked up. and a better mashup than the Girl Talk record

When I watch (the olympics/the movie) and I don't get to see (mummies/athletes) I'm going to be mighty disappointed.

exactly!

Think the Mummy should be tested for doping.

he's probably the one who got the marketing team hooked on whatever is that made them do this yeah

i love how the fake announcer voice-overs are all variations on "AAAAAAAND THE AMERICAN IS WINNING YAY!!!!!"

ok more examples plz

chris brown putting out a single that goes billboard top 5 that is actually just an extended doublemint commercial jingle

it's hard to think of other examples when the image of ancient egyptian armies in the desert turning into 2008 olympic track stars mid-run has burned my brains out

:(

Wall-E has been busy with his various corporate planet-saving buddies.